We don’t need a new light to see things differently.
There’s a giant source in the sky. Let’s start there.
Lumenomics
Additional deliverables
Lumenomics: Lighting retrofit
Lumenomics believe in their mission so much, they put it into practice at their own facility.
Lumenomics: Our Office
Good people, a mission you can believe in, and a corporate structure built by people – not blind policy.
Lumenomics: Installers
Working for Lumenomics won’t be typical, but it will be a good fit.
Here’s how i made it Happen
About
I want to start by saying, I’ve never had a project like Lumenomics in my decade+ of producing.
The CEO reached out to me in after seeing our video for Atlas and wanted something similar for her business. I brought my creative director with me and met to learn from her what Lumenomics was about and what her goals were for marketing. I learned that her company was a lot of things and that what we needed for marketing material didn’t exist. I pitched a year long retainer for capturing whatever content we could during times we would locate as we researched the company and its field more.
This ended up being a two and a half year production to truly capture the essence of the company, what they were so passionate about, and how they were changing the industrial and commercial lighting industry.
This project required me to think even more creatively about mobile style video production, staying light and agile with a minimal team – often just two people. I had to keep our focus on the true direction of the video and not weave away to tangential interests or ideas from the CEO. I had to organize travel logistics for multiple people for shoots in different states that I wouldn’t be onsite for. I had to design a financial payment model that allowed us to pick up shots in a week or days notice. I had to manage our ongoing production workflow for other clients in the midst of all this. Data had to be duplicated, stored, uploaded, and kept locally as it grew in multiples of terabytes (eventually landing at 8TB x 3 storage containers).
In total, I produced nine different travel shoots, four separate Seattle shoots, and weeks of b-roll capture.
I had no idea where the video was going for about a year and a half; I was just focused on understanding the goals of the company and capturing anything remotely related to it, in addition to capturing our main talent (the CEO) in as many natural environments for her as possible. The project came on and off the back burner for Lumenomics, but in the end, we produced several videos and one premier company introduction video that you see above. The CEO remains a close friend to this day.
BTS
