ABOUT

I want to start by saying, I have only had one project like Lumenomics in my decade+ of producing.

The CEO reached out to me in after seeing our video for Atlas and wanted something similar for her business. I brought my creative director with me and met to learn from her what Lumenomics was about and what her goals were for marketing. I learned that her company was a lot of things and that what we needed for marketing material didn’t exist. So, I pitched a year long retainer for capturing whatever content we could during times we would locate as we researched the company and its field more. 

This ended up being a two and a half year production to truly capture the essence of the company, what they were so passionate about, and how they were changing the industrial and commercial lighting industry. 

This project required me to think creatively about mobile style video production, staying light and agile with a minimal team – often just two people. I had to keep our focus on the true direction of the video and not weave away to tangential interests or ideas from the CEO. I had to organize travel logistics for multiple people for shoots in different states that I wouldn’t be onsite for. I had to design a financial payment model that allowed us to pick up shots in a week or days notice. I had to manage our ongoing production workflow for other clients in the midst of all this. Data had to be duplicated, stored, uploaded, and kept locally as it grew in multiples of terabytes (eventually landing at 8TB). 

In total, I produced nine different travel shoots, four separate Seattle shoots, and weeks of b-roll capture. 

I had no idea where the video was going for about a year and a half; I was just focused on understanding the goals of the company and capturing anything remotely related to it, in addition to capture our main talent (the CEO) in as many natural environments for her as possible (she found it hard to be interviewed, but we coached her through it). The project came on and off the back burner for Lumenomics too many times to count, but in the end, we produced several videos and one premier company introduction video that you see above.

This video is the last in my Portfolio (for now) because it was one of my longest running clients when I ran Armory Pacific; our relationship grew into something that bridged a gap when we closed our doors. My creative director, collaborator, and brother, became Lumenomics’ creative director. Give them a view on their website and IG – I set in motion all the media you see there, and it is currently being scaled to even greater possibilities by my brother.