Locate clients, delight them, repeat.
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ACCOUNT MANAGER
I’m a self starter who used my network and charisma to locate sales opportunities, capture them, and repeat the process. My client list is in the hundreds – and I earned every one of them myself. Here’s a breakdown of the responsibilities I had.
Develop and maintain strategic long-term trusting relationships
Research prospective and active customer wants and needs
Suggest solutions that answer clients needs and wants
Ensure the ordered products are delivered in a timely manner
Serve as contact point for key customers and internal teams
Resolve customers' complaints in an effective and respectful way
Gather, report and communicate customers' feedback on service and product delivery
Research and source new potential clients
Measure, track and analyze key account metrics
Stay on top of industry and market trends and best practices
Be the primary point of contact for clients
Here’s some data around growth
Utilizing my professional relationship with an art director who started their own agency to serve Google’s needs, we grew our agency’s workforce from 4 to 18 individuals, supporting up to 40 ongoing projects at any given time. My own agency grew 450% in one year due to my ability to connect with Google’s PM’s and create work opportunities using our skills in animation and video production.
State Hotel
A recommendation from a past client led this relationship to blossom for a four year relationship as the hotel was imagined, constructed, and launched. Budgets increased by 1,515% (not a typo) and workload required onboarding additional creative directors, producers, and eventually partnering with a colleague agency to handle online advertisement placing of our content.
MARY’s PLACE
A one-off project brought to us by a friend led to us becoming the primary source of content generation for their biggest fundraising event, four years running. I met with Mary’s Place executive team multiple times every year to learn about their newest programs, statistics, and growing mission. I grew a video professional team by 150%, and increased our budget for work by 400%.
Amazon
Living in the company’s HQ city allowed me to utilize my very close friend network to locate sales opportunities. Without getting into too much detail, I can say that we generated $400,000+ in sales in a three year period. This allowed our company to grow by 200%, and grew our contractor network exponentially.
SHOPIFY/KIT
A friend who I met organically in a coffee shop in Tucson, AZ introduced me to his friend in the Bay Area who was starting an automated marketing startup. Through years of coordination, communication, and on-site visits while in the area, we generated dozens of unique assets for his company, eventually leading to an acquirement by Shopify, where he continues leading development of the marketing automation bot, Kit. Growing with a startup is tricky business. We went from budgets of hundreds of dollars to thousands. Not only was I able to grow my company, but also his.
Lumenomics
Word of mouth is a great way to earn business. Maintaining the relationship while also working onsite for specific projects to keep costs low for the client was a tricky balance, but one I thoroughly enjoyed. I was able to connect with the CEO as a fellow business owner, allowing insight into her company’s needs and growth, placing us in a unique opportunity to assist with work faster than the standard process. Our sales with this client grew 250% over the course of three years, requiring onboarding of three producers/filmmakers to work on content generation.
It’s More than scheduling drinks
Getting into the details alongside the client makes all the difference.
Bring knowledge back
It’s one thing to have a great relationship with a client and receive orders – it’s another thing entirely to effectively communicate them to your supporting creative team who will actually produce what you sold.
I believe that good account managers know how to do two things well: earn trust and translate. The client has their own career, job duties, and internal politics to deal with. Earning trust allows that world to become more visible to the account manager, thus leading to the ability to translate requests and feedback to the creative team in a much more nuanced manner. Every client is different, and that kind of ambiguity excites me.